- Build houses?
Plotbuyersnolongerpassby your houses
The buyer picks a plot in a cottage community and immediately sees which house can be built on it. Your project catalog appears on the master plans of communities across the city.
Home builder leads from people who just bought a lot
A new sales channel and source of income for construction companies
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Your houses on the websites of every community in your city
Your houses appear on the interactive master plans of community websites in your city — where the buyer picks a plot.
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Qualified leads for your houses
From the master plans on community websites: the buyer’s name and phone, the chosen plot, your house design and how they pay — mortgage, instalments or own funds.
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Sales through agencies
Agencies match buyers with a plot and your house and sell them together.
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You earn a commission on the plot sold
Sell your house together with a community plot and earn the developer’s commission on the plot.
From a project in your catalog to a buyer’s request
You add your projects once, and they’re shown in the communities you choose.
- 01 You sign up and add your projects
Houses, photos and floor plans — in the Projects section.
- 02 Projects on community plots
Your houses appear on the master plans of the communities you chose.
- 03 A buyer picks a plot
And sees which of your houses can be built on it.
- 04 The request comes to you
With the plot, the house project and the payment method.
This is how a buyer sees your house on cottage community websites
The real master plan widget of the Smart village community: the buyer picks a plot, sees the houses that fit on it and sends a request.
- Plot number, area and price
- Your project that fits on the plot
- House area and price
- A request button right in the card
Hot leads instead of expensive clicks
Conventional marketing channels
- Yandex Direct: 150–200 RUB per click, 4–6K RUB per lead
- You pay for clicks even when there is no deal
- The mortgage falls through: no land, no house
- You need a website, PPC and social ad specialists and a test budget
- 990 RUB per qualified lead
- You pay only when a lead arrives
- Splan AI mortgages: more approvals, more sales
- Nothing needed: your houses are on community master plans
Agencies across the city sell your houses
We connect you to the Smart plan agency network. Agents find country homes easy to sell: in one tool they pick a house design and a plot for it for their client.
- In Smart plan an agent matches a house and a plot in minutes
- Country homes pay agents more than apartments: a bigger commission
- Client locks, bookings and commissions are tracked in your account automatically
Sales through agencies across the city — a managed sales channel
How you receive requests
A request arrives instantly — in your Smart plan account and in your CRM.
- The buyer leaves a request on the community website, right in the plot card
- Smart plan filters duplicates and locks the buyer to you
- The request appears in your account
- And is sent to your CRM automatically
Get connected in four steps
- 01 Sign up and choose the Contractor role
- 02 Add your house projects — you can pull them from your website
- 03 Choose the communities where your houses are shown
- 04 Done: buyers see your projects on plots
Pay for results, not for clicks
You pay only when a buyer chooses your house.
- 0 ₽ no subscription fee
Placement on master plans
Your houses appear on plots in cottage communities across the city with no subscription fee.
- 990 ₽ per qualified lead
Per qualified lead for your house
Only for buyers who chose a plot with your house.
- 9 900 ₽ per house sold
Per house sold
A fixed amount for each house sold through the Smart plan partner channel.
How much you can earn with Smart plan
Set how many houses you build, the house price and commission — we’ll work out leads, sales, revenue and net income after payouts.
Revenue per year
240 000 000 ₽20 000 000 ₽ per monthNet after payouts: 230 015 880 ₽Ad budget saved per year
1 520 880 ₽126 740 ₽ a month compared with Yandex Direct- 18 / monthqualified leads for houses
- 23 / yearsales from community showcases
- 17 / yearsales through agenciesSmart plan partner channel
Qualified lead — the buyer picked a plot with your house and left a phone number
Commission to agencies and communities
800 000 ₽ / month- agencies — 17 sales × 4%
- communities — 23 sales from their sites × 4%
Paid to Smart plan per month
Questions from contractors
Didn't find an answer? Ask us — we reply within one business day.
How much does it cost?
You pay for targeted requests from buyers and a fixed amount for each house sold. We’ll agree the exact terms at the meeting.
How do agencies sell my houses?
Real estate agencies connected to Smart plan pick a plot and a house for their buyers in communities across the city. The agent locks in the buyer — in the account or via the bot in Telegram and MAX — and commissions are tracked in one place.
What does a request include?
The buyer’s name and phone number, the community and plot, the chosen house project and the payment method: mortgage, installments or own funds.
How will a plot buyer see my house project?
In the lot card and on the community master plan where you’re connected: alongside the plot, it shows what house fits on it and how much it costs.
Does a contractor need their own website?
No. The catalog lives in your account and is shown on developers’ showcases.
What does the contractor account include?
A catalog of standard houses with areas, prices and photos, all in one place.
Related solutions4
1 more question
Does connecting depend on the developer?
No. The account is set up separately, and there is no data to migrate.
Demo
In a 30-minute demo we’ll connect you to the system and you’ll start getting leads
We’ll do at the meeting
- Contractor account
- Your design catalogue
- Communities to show in
- Leads and client locks
- City agencies
- Splan AI mortgages