Sales infrastructure for country real estate
Developers sell land, builders sell houses, agents bring clients, the bank offers the way to buy. Smart plan links them with a network of widgets on their sites, so the buyer gets it all at once: a plot, a house and a mortgage on the website of every participant.
An interactive master plan on your site: the buyer picks a plot with a house and chooses a mortgage product, and your sales team gets a qualified lead from a prepared client.
A new ad channel: qualified leads from buyers who are already choosing a plot for a house.
Pick a plot and a house in communities across the city to match the buyer’s interests and lifestyle.
An interactive unit chart on your site: the buyer picks a flat and chooses a mortgage product, and your sales team gets a qualified lead from a prepared client.
An interactive master plan embeds into your site: the offer becomes clear and choosing becomes easy.
A managed agency channel: stock for every agency, a handy tool for agents, client registration right in the chat. Selling your project is easy and profitable for agents.
A project financial model with profitability control to completion, starting and dynamic prices, discount management.
Reports on demand, stock, sales pace and discounts: see where to raise prices, where to run a promotion and how it changes profitability and sales speed.
A budget by line item and project with plan and actuals. Statements from the bank or 1C are sorted into line items automatically, payment requests go into a payment calendar.
A register of buyer instalment plans and a payment schedule for each contract: you see who owes how much and when.
Avito, Cian, Domclick, Yandex Real Estate and more from one place. Prices, promotions and availability update together with your CRM.
The system helps buyers raise their credit score and apply to the right banks — in a few clicks.
Shared data on plots, houses and projects The product becomes clear and manageable: properties, prices, sales and money in one system.
Quality client traffic: plot buyers see your house designs.
A house and plot for the buyer — across communities citywide, in one tool.
Reliable data on houses and plots, and easy selection.
The building record of contractors and developers: which houses, where and how many.
Splan AI sees all the information on your communities and residential complexes — and turns it into conclusions and actions.
Compliant with Russian Federal Law 152-FZ
A major developer needs more than "install the widget": its own systems, non-standard objects and development for the project. That is how we connected Kortros and other major developers.
CRM, website, 1C, ERP, task tracker or your own portal — lots, prices, statuses and requests flow both ways instead of being copied by hand.
We build a new module for any task you have: gather requirements, ship an MVP, refine it from feedback and turn it into a full product.
Parking spots, storage units, multi-section buildings and phases — mapped to your real sales structure.
A dedicated environment, role-based access, a change log. An implementation manager and your own update schedule.
Case study · Villas and apartments in Bali
Oscar Hartmann’s Activo projects: three villa phases and two apartment complexes — in interactive master plans in Russian and English, right on the project websites.
Case study · Adding to the developer’s existing showcase
Apartments, storage units and parking spaces — in interactive unit charts on the project websites. The widgets are seamlessly built into kortros.ru.
Case study · Master plan and sales of private-house plots
Changing prices used to take us a whole week… Since we moved to Smart plan, it takes a few minutes. One simple feature already saves us a week of work.
Smart plan is developed within the Skolkovo innovation centre.
Smart plan is in the Unified Register of Russian Software: entry No. 26828 of 28.02.2025.
The platform is registered as a personal data operator.
Personal data is protected by law, servers are in Russia, database backups are encrypted.
New modules and platform improvements
A buyer looks around the plot, the house or the window view in 360° panoramas right in the card, and on a phone the picture turns with the phone.
What it gives you: A buyer sees the plot and the view from the window before the site visit — and arrives already interested.
An offer window pops up on your website by itself — stock left, a timer, a price or a discount — and the version that brings leads is shown more often.
What it gives you: Boosters fill the sales funnel from the very top: more visits to the master plan mean more plot card views, leads and sales. Leads show which text works better.
Printed signs with the plot number, area and a QR code: a buyer on site points a phone and sees that plot on the master plan and your contacts.
What it gives you: The community “talks” to buyers even without a manager. The file is print-ready and can go straight to the print shop.
Three ways to set the starting price of plots in a village — one price per 100 m², prices by category and a price based on each plot’s features — and how to set up the last one in Smart plan.
Ten criteria for choosing a CRM as a developer — from the link to the unit chart and master plan to implementation — and a comparison of Smart plan, Profitbase, Macro, amoCRM and Bitrix24 based on the vendors’ own websites.
A financial model for a cottage community, worked through on a demo property: 59 plots, revenue of 789 million ₽, net profit of 297 million ₽, peak funding of 197 million ₽, and NPV and IRR in plain words.
How to put a master plan with plot statuses and prices on a community’s website: upload plots, mark up the map, add the widget and receive leads.
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A sales platform for communities and apartment complexes: website showcases (the interactive master plan® and unit chart), a CRM, quotes and price lists, and listing feeds. Everything runs on the same data: a lot’s price and status change everywhere at once.
The interactive master plan® and unit chart are free — you pay 450 ₽ per unique lead. The first 5 leads are on us, and you can dispute a lead within 14 days. The CRM is a paid module, from 4 490 ₽ a month. Listing feeds, curated selections and other modules connect on request.
No. There are ready integrations with AmoCRM and Bitrix24: requests and statuses flow both ways. Your sales team stays in the system it knows, while prices, lot statuses and showcases live in Smart plan.
A regular CRM tracks requests. Smart plan tracks the property itself: plots, apartments and houses, prices, promotions, statuses, website showcases and listing feeds — from a single source of data. So a sold lot disappears from the showcase right away.
In a single launch meeting. We set up the property, load the lots and prices, and put the showcase on your website. From you — a master plan file, a list of lots with prices, and one point of contact.
Demo
We’ll show and set up
