Articles for real estate developers
Cases, news and updates
How developers sell with the master plan and unit chart, what’s happening at the company and what’s new in the platform.
Insights: 10 articles — Revenue, Sales, Data, Team. Latest articles: Starting plot pricing: one price, categories or features; How to choose a CRM for a real estate developer: criteria and comparison; Cottage community financial model: a worked example.
Cottage community financial model: a worked example
A financial model for a cottage community, worked through on a demo property: 59 plots, revenue of 789 million ₽, net profit of 297 million ₽, peak funding of 197 million ₽, and NPV and IRR in plain words.
How to build an interactive community master plan for your website
How to put a master plan with plot statuses and prices on a community’s website: upload plots, mark up the map, add the widget and receive leads.
A feed for Avito and Cian: how a developer can publish listings automatically
What a listing feed is, what goes into it for plots, houses and apartments, why sold units must come down right away, and where feeds break most often.
Managing a developer’s installment plans: registry, schedule, overdue payments
How to run buyers’ installment plans without spreadsheets: a contract registry, payment schedules, overdue control, bank statement matching and a buyer portal. With a worked example.
How to choose a CRM for a real estate developer: criteria and comparison
Ten criteria for choosing a CRM as a developer — from the link to the unit chart and master plan to implementation — and a comparison of Smart plan, Profitbase, Macro, amoCRM and Bitrix24 based on the vendors’ own websites.
Starting plot pricing: one price, categories or features
Three ways to set the starting price of plots in a village — one price per 100 m², prices by category and a price based on each plot’s features — and how to set up the last one in Smart plan.
A single source of data: what an Excel unit chart really costs a developer
Different prices for managers and agents, sold lots still on listing sites and a lost sales history — and how one database removes them.
More sales from the same website: how to sell out a project faster and for less
Where a developer loses buyers between interest and booking, and which tools bring them back into the funnel.
A sales team without heroes: how to stop depending on one manager
How to keep your customer base and sales pace when a strong manager leaves, onboard a newcomer fast and remove errors in bookings and contracts.
Earn more on the same project: new sources of income for a developer
Contractors’ houses, mortgages and instalments, agencies — how to earn more on the same project and where to switch it on in Smart plan.
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